THE CHALLENGE

In the wake of a British government initiative, the British Council initiated the build of a new project titled ‘English Online’. It would consist of a new a website to help provide the latest in innovation and resources for teachers and students of the English language.

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AIMS AND OBJECTIVES

The main target audience is Chinese users who wanted to study English. This site had to be an educational hub for students, with varying features to aid different learning styles - it had to have community features to allow for a social learning experience.

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WHAT WE DID

01.

Many of the English language learners would be at beginner stages therefore the site had to be built in three different languages: English, Chinese Simplified and Chinese Traditional - we enabled the multi-lingual capabilities of Drupal to do this.

02.

We created personalised profiles and community features such as discussion pages, commenting, and blogs.

03.

We adapted the site for mobile and tablet.

04.

It also uses badges, gamification and user points to encourage students to complete tasks online and reward them for their hard work.

THE OUTCOME

We built a dynamic and innovative community that could host the required resources as well as deliver the British Council’s high-level aims. The new social features implemented by BrightLemon achieved an extremely rapid growth in numbers, well-exceeding the British Council’s expectations.
It has become one of the largest community learning portals within the education sector.
It has 130,000 registered users
There are over 10 million unique visitors a month

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