On Tuesday 16th February 2010 Figaro Digital will host it's next Social Media and Mobile Training Day in association with Alan Moore (SMLXL) at The Hospital Club in Covent Garden.

There is a maximum number of 36 spaces available for this session.

9.00
Registration and coffee

9.30-10.30 - I suppose going back to the way things used to be is a bit out of the question?

In this introductory module, we outline our changing communication landscape and demonstrate how it differs from a common understanding of how people connect with each other and companies. This is the end of the “read only culture” –a world defined by [1] search, [2] participation [3] pervasive networks, therefore the very nature of commercial communication –must adjust and evolve to fit this new paradigm.

We cover the relative merit of "hot" media versus "cold" media and introduce the "age of networks" which amplify human talents for cooperation.

10.30-11.00 - Q&A

11.00-11.15 - Break

11.15-12.00 - Analytics on mobile

Social Media Metrics, Products and Tools. Here, we cover a wide range of tangible ways in which social media activity can be measured. This module primarily introduces new, proposed standards such as "Cost per Relevant Audience"

12.00-13.00 - Lunch

13.00-15.00 - Winning in mobile

In the final module, case studies from all over the world are shown, discussed and analysed. This is an in-depth investigation into how various models have worked. Each case study followed by Q&A.

15.00-15.15 - Break

15.15-17.30 - Mobile marketing workshop

The last part of the day is spent workshopping through communication challenges as teams. These will then be presented to the group and discussed assessing the merits of each proposal.

Register here