For the second year running, Brightlemon have developed the e-commerce site Noodoll.com. The land of Noodoll, an illustrated creation of characters made of nothing but Noodolls also sells and develops shopping accessories including compact bags, travel wallets and stationery.
Created by designer Yiying Wang and her in-house team, The World of Noodoll is based around the characters that live in Noodle Town. Whilst selling Noodoll products, Noodoll.com describes and introduces the characters who live in Noodoll Town.
“The Noodle Town residents are a quirky bunch, but kind and fun loving with it. However there's trouble lurking in the shadows, trouble that goes by the name of Ricehead! Welcome to the World of Noodoll where you'll meet everyone in Noodle, and Rice Town”.
Brightlemon developed a quirky and interactive site to bring the characters alive. Visitors to the website can meet the varied inhabitants of Noodle Town and Rice Town, as well as purchase goods from the online shop, or download design freebies.

Products
Noodoll sells a wide range of creative products based on the characters from Noodoll town, all designed in house by Yiying Yang – the Noodoll shop sells everything from stationery to shopping accessories:
- Travel card holder
- Blue cosmetic bag
- Washing bag
- Compact Bag
- Lifestyle accessories
- Stationery products







