About Noodoll

Noodoll is a character made of noodles living in noodletown (more details about Noodoll and his exploits can be found at www.noodoll.com).

Noodoll is also a range of clothing, bags and fashion accessories - featuring Noodoll and his friends - currently available at retail outlets in the UK or online via the www.noodoll.co.uk web site.

The Requirement

Noodoll needed a mini site - to act as online brochure which matched the branding and corporate identity of their offline materials.

They also required an online shop which could collect credit card details securely - to be processed via Paypal and WorldPay.

The site also had to have the ability to be updated easily by non-techincal staff in house; generate reports and statistics of monthly sales; allow a system for discount codes (which could be printed in the media and magazines).

The Solution - what Brightlemon did for Noodoll

e-commerce

Using a combination of open source and bespoke software - which reduced overall project time and hence kept costs down for the client - Brightlemon built a complete e-commerce solution.

The shop has its own administration area enabling every aspect of the site to be updated by the client.

Web site design

The design was created to be consistent with the original print and offline media produced previously by a third party agency.

Web site marketing

The Noodoll.co.uk web site is in the process of being optimised for the major search engines.

Technologies involved with this web site:

Languages: PHP, MySQL, HTML, JavaScript Design: Photoshop, Illustrator Search Engine Optimisation: Optimum Position

Contact Brightlemon about web site marketing or web site redesign.

This results in a huge increase in traffic to the web site. From this has come more customer awareness and hence a large number of web driven enquiries leading to new business.

• http://www.noodoll.co.uk (external)
• http://www.noodoll.com (external)
• solutions - web site marketing
• case study - search engine optimisation