Case study :: The ISPAs Date :: september 2005 Project name :: the ispas website

about the ispas

The Internet Services Providers' Association (ISPA UK ) is the UK's Trade Association for providers of Internet services.

Members include all the major ISPs such as AOL, Freeserve, British Telecom and OneTel as well as legal firms specialising in the Tech sector.

Visit The ISPA

The requirement

ISPA needed a totally redesigned web site to:

• Cater for its members.
• Be a useful online resource.
• Be a clearer channel of communication.

It also required an easier method for the various membership applications.

In a combined effort by Brightlemon and Parker, Wayne and Kent the ISPA site was redesigned to give ISPA members a single point of access to the many benefits they receive.

The ISPA site was a perfect candidate for a redesign having started out as an online brochure consisting of static html pages. Over the course of a few years this grew to over 250 pages spanning topics on everything from Data Protection to Viruses and Spam to Internet Security. Obviously the old design was not built to cope with the huge volume of information now available to members.

the solution

• The first step was to reorganise the site content into logical, intuitive sections. Once this was done it was clear what the main sections would be on the home page. Involving the client in this step of the process proved to be vital in achieving the objective on a number of levels.
  
  A checklist of existing problems to solve helped to mould the plan for implementing both the front-end design and site back-end.
  
  The ISPA web site has been completely redesigned to create several channels for various users and stakeholders.
  
  There are many aspects to take into consideration when evaluating an existing website: overall strategy; functionality; download time; ease of navigation; usefulness of content; graphic presentation; contact, support & feedback level; search engine optimisation.
  
  Click here for more information about web site redesign

• Features added included:
  
  A platform for sponsorship
  A series of online application forms to automate the process of becoming an ISPA member, Legal forum member and Corporate Sponsor;
  A keyword search facility of the entire site using the award winning Google search;
  Quick jump menus for fast access;
  An online press office;
  An online newsletter facility with automated email subscription;
  Two levels of password protection for full ISPA members and Legal Forum members.
  
  Click here for more information about hosting and utilities

The benefits

An Updated Look & Feel - Our Website redesign & Website utilities services give the website an entirely new look that enhance its value increasing its popularity.

ISPA web site, built by Brightlemon Consultancy and Parker, Wayne and Kent , was rated 'Site of the Week' ahead of the National Blood Service site and the BBC's "The Office" site.

Technologies used

Programming Languages:

• HTML
• PHP
• JavaScript

Web Design:

• Adobe Illustrator
• Adobe Photoshop

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