Case study :: noodoll Date :: september 2005 Project name :: noodoll web site build

about noodoll

Noodoll is a character made of noodles living in noodletown. More details about Noodoll and his exploits can be found at www.noodoll.com

Noodoll is also a range of clothing, bags and fashion accessories - featuring Noodoll and his friends - currently available at retail outlets in the UK or online via the www.noodoll.co.uk web site.

Visit Noodoll

The requirement

Noodoll needed a mini site to act as online brochure which matched the branding and corporate identity of their offline materials.

They also required an online shop which could collect credit card details securely - to be processed via Paypal and WorldPay.

It also had to have the ability to be:

• updated easily by non-technical staff in house
• generate reports and statistics of monthly sales
• allow a system for discount codes which could be printed in the media and magazines.

the solution

• Created a mini site to reinforce and enhance the existing brand identity of a new product.
  
  If you want to make a good first impression, to build trust, and create value in your customers mind, then you have to present your product in a way your customer can relate to.
  
  Click here for more information about web site redesign

• Created a self contained e-commerce site which opened a new revenue stream for Noodoll.
  
  Using a combination of open source and bespoke software - which reduced overall project time and hence kept costs down for the client - Brightlemon built a complete e-commerce solution.
  
  Click here for more information about e-commerce

• Created an administration facility to allow simple updating of the e-commerce site.
  
  Click here for more information about content management

• Implemented search engine optimisation and positioning techniques to place Noodoll at the top of the major search engines.
  
  The Noodoll web site is in the process of being optimised for the major search engines.
  
  Click here for more information about search engine optimisation

The benefits

• Open a 24 hour business
• Gain a loyal client base
• Reach a global audience
• Enter new markets for an absolutely minimal outlay
• Reduce your costs
• Always publish up to date information
• Compete with larger companies
• Personalise the customer experience

Technologies used

Programming Languages:

• HTML
• PHP
• JavaScript

Web Design:

• Adobe Illustrator
• Adobe Photoshop

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