User-friendly social networks with interactive tools allow ideas, movements, petitions, groups and other actions to gain momentum and be communicated to a wider, more involved audience.
Social elements are no longer a nice to have but now a business imperative to improve customer engagement online, build loyal partner networks, and improve internal collaboration.
All of the most popular web sites on the Internet today — meaning the most visited and most engaging — are either social networks or online communities. It is now a leading trend that these social elements take place within a company or organisations own online space, instead of external sites.
Social Theory behind Social Networks
Not only do BrightLemon specialise in creating social networks, we also have a fond interest in understanding the psychological factors behind their popularity. The Social Giants, a research project by Leon Tong outlines the growth and popularity behind large social networks in reference to social psychology, organisational behaviour and human interaction. By understanding the nature behind online communities and how their related to us being social by nature allows us to apply these theories to usability, user interfaces (UX), Information Architecture (IA), functionality and design. Read more on the social theory behind social networks on the The Social Giants: the popularity of social networks explained by 2,000 years of research, Leon Tong - BrightLemon
Connecting a community
BrightLemon build our custom online communities with the open source CMS Drupal, allowing us to implement a wide range of social networking features quickly and effectively. A niche online community allows you to:
- Target a key demographic with a global outreach
- Run contests, promotions and drive e-commerce solutions
- Gain insightful information about users and groups
- Online communities continue to grow, http://profy.com/2007/03/15/online-community/
- The Forrester Wave™: Community Platforms, Q4 2010 http://www.forrester.com/rb/Research/wave%26trade%3B_community_platforms...
- The Facebook Effect (David Kirkpatrick, 2010), http://www.digitaljournal.com/article/292952
- Abraham Harold Maslow (April 1, 1908 — June 8, 1970),http://en.wikipedia.org/wiki/Abraham_Maslow
- Hogg, Social Psychology, Hogg & Vaughan, http://www.amazon.co.uk/gp/product/1405893648/ref=pd_lpo_k2_dp_sr_1?pf_r...
- Chris Anderson (2006) The Longer, Long Tail, http://www.longtail.com/about.html
- Chris Anderson (2009) Free, http://www.wired.com/techbiz/it/magazine/16-03/ff_free
- Martin Lindstrom (2008) Buyology, http://www.martinlindstrom.com/index.php/cmsid__buyology_about
- Michael Foley (2010) The
Age of Absurdity, http://www.guardian.co.uk/books/2010/feb/21/the-age-of-absurdity-foley