Illustration by Jonathan Ball © .net. 
Our director Leon Tong has a six page feature "Build your own social network" in .Net magazine.
Download the full article here.
Outlining how bespoke social networks engage users and grow traffic, the article explains how to create an effective and engaging digital community. Leon discusses in detail the strategy and considerations required for a successful social network including relevant social theories, technical aspects, and key steps to build a 100,000+ user social network.
The article is an insight into a book Leon is writing on the populairty of digital social networks and how key social theories explain why we form the groups that we do - both offline and online.
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About .Net magazine
We can't feature the entire article here until it's off the newsagent's shelves but if you want to read it in more detail get April's copy of .Net magazine now...!
Related links
.Net website - www.netmagazine.com
.Net April 2012 (#226) preview - www.netmagazine.com/shop/magazines/april-2012-226
About BrightLemon
We combine expertise in social psychological theory, open source software and user centric design to produce high growth, engaging, personalised communities. We have done this for Amnesty International, the British Council, the Department for Education, Fujitsu, Greater London Authority, the Tate Modern, University of Cambridge, University of London, Viacom International Media Networks (Comedy Central, MTV and Nickelodeon) and the Victoria & Albert Museum.
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