Can you manage your brand online?
The World Cup’s over – for England, France and Italy – but play goes on for the beautiful game, and for the brands backing it. Which is why we’ve been busy tracking what a number of them – including the likes of adidas, Puma, Coca-Cola and M-Net - have been doing with their socially oriented campaigns in South Africa around the tournament.

The results? They’re to be presented at the Buzz about the social media buzz event by Thinktank International using Visible’s monitoring kit.

And the Tories may have won the General Election, but they are currently being outgunned by the Lib Dems and the Labour Party on Twitter. However, LBi will be there to explain just what the Conservatives did right with social media in the run-up to The Vote.

And brands like Jimmy Choo know just how to use social networks to spark great comms and engagement with consumers. FreshNetworks tells how it worked.

Also joining us will be The Viral Factory to talk about generating that all-important buzz. We Are Social on the art of social media planning. Visible taking us ‘beyond the buzz’. And Kindred aiming to dispel those measurement myths.

So, if you really want to find out how to manage your brand’s perception. To strengthen your relationships with customers. To measure your online success. To steer your social media comms. Then come down to the IAB HQ in central London on 14th July.

There'll be Pecha Kucha-style presentations aplenty, a heavyweight panel discussion, plus a networking and drinks session where the conversations can flow.

So, if you want to build that online muscle and cash in on your brand's social currency, please come along and join in the discourse.

What you need to know about The buzz about social media buzz:
When: 14th July, 2010
Come at 3.30pm, panel kicks off at 4.00pm, open chat starts at 4.45pm, formal business ends at 6.00pm, drinking and schmoozing goes on until 7pm.
Where: IAB HQ, 14 Macklin Street, London, WC2B 5NF

Additional Information: http://www.brand-e.biz/buzz.html