What are the deliverables of our social media and mobile marketing day?

1.Achieve a comprehensive understanding of how to drive business success – by better understanding; the logic and the language of the networked society, and how that effects the ways in which we connect, communicate, share knowledge and information, and how that fundamentally changes the way you think about marketing strategies are conceived and executed .

2.Open up the collective minds towards the possibilities of mobile marketing and, in particular, help develop ideas on what relevant mobilemarketing looks like.

Who should be attending?

Brands, agencies and media organisations that have an intense need to revive their marketing strategies, to find new ways to meaningfully engage their audiences and in so doing build coherent roadmaps and initiatives to survive in the digital age.

Cost = £495 + VAT per delegate
(There are discounts available for group bookings and if you work for a not for profit organisation)

Please call the Office on 01727 220520 if you have any questions regarding this event.

Note about the day.

We want this to be an interactive day, although you will receive a great deal of information – we are not going to talk at you. We want to get you involved thinking, and engaging it’s the best way to learn.

Agenda:

9.00
Registration and coffee

9.30-10.30
I suppose going back to the way things used to be is a bit out of the question?

In this introductory module, we outline our changing communication landscape and demonstrate how it differs from a common understanding of how people connect with each other and companies. This the end of the “read only culture” –a world defined by [1] search, [2] participation [3] pervasive networks, therefore the very nature of commercial communication –must adjust and evolve to fit this new paradigm.

We cover the relative merit of "hot" media versus "cold" media and introduce the "age of networks" which amplify human talents for cooperation.

10.30-11.00
Q&A

11.00-11.15
Break

11.15-12.00
Analytics on mobile

Social Media Metrics, Products and Tools. Here, we cover a wide range of tangible ways in which social media activity can be measured. This module primarily introduces new, proposed standards such as "Cost per Relevant Audience"

12.00-13.00
Lunch

13.00-15.00
Winning in mobile

In the final module, case studies from all over the world are shown, discussed and analysed. This is an in-depth investigation into how various models have worked. Each case study followed by Q&A.

15.00-15.15
Break

15.15-16.30
Mobile marketing workshop

The last part of the day is spent workshopping through communication challenges as teams. These will then be presented to the group and discussed assessing the merits of each proposal.

Mobile Marketing Masterclass – course notes

Welcome to the SMLXL Marketing Masterclass where we will open your head and pour in some very cool stuff about mobile communications. Your life will never be the same again. We will also make this course fun and stimulating - so much so that you will want to tell your friends about it.

I suppose going back to the way things used to be is a bit out of the question?

In this introductory module, we outline our changing communication landscape and demonstrate how it differs from a common understanding of how people connect with each other and companies. This the end of the “read only culture” –a world defined by [1] search, [2] participation [3] pervasive networks, therefore the very nature of commercial communication –must adjust and evolve to fit this new paradigm.