Social media is becoming increasingly ubiquitous as all media, services and products become "social".

We will discuss the opportunities being created by this fundamental shift from "Social Media" as a destination i.e. facebook, twitter etc to everything being social - a  glue which appears in all websites, applications, digital services and even physical products.

We’ll explore how marketers, agencies, brands and online businesses can create long term value and offer innovative new services by adding social elements to their service offerings.

This mashup* event (the last before the summer) will be a high energy event focused on exploring new ideas & innovations in the way organisations are integrating social media into the very core of their service offerings.

It won’t be a discussion on privacy, security or technology - for the purpose of this event we’ll be assuming that social and technical norms will take care of those issues.

The ideas are exciting and the challenges significant - but for those who
take the time to understand the strategic implications the opportunities are huge.

Venue:

AMV BBDO
151 Marylebone Rd
London
NW15QE

Tickets: £35 +vat

If you have already registered for this event and would now like to pay for your ticket to guarantee your place please login (top right corner ) and go to "Account" select the event and proceed to pay.

Speakers include:

Matt Nash

Matt is currently CEO of OOSOCIAL Ltd a social media and technology business specialising in the creation and delivery of leading edge social media marketing and communication strategies.

Founded in 2008, OOSOCIAL designs and develops native Facebook applications and fan pages, social platforms, viral web widgets, micro sites, desktop applications, Smartphone applications and devises social seeding and online PR solutions.

Clients include the BBC, BSkyB, Chelsea FC, Channel 4, EMI, G-TECH, OMD, PHD, BLM Quantum, Warner Music, The Daily Mirror and the R & A.
Matt who has over 12 years digital media experience with a variety of blue chip and startup companies including the Guardian Media Group, HMV, Clearspring Technologies and Faceparty.com is also the founder of OOCONNECT Ltd a start up SaaS social marketing, advertising and CRM business.

Josh Feldberg - co-Founder, sociable*

Jemima Gibbons

Jemima is an award-winning business consultant and author of “Monkeys with Typewriters: myths and realities of social media at work” (Triarchy Press, 2009). A former TV producer, Jemima founded digital communications consultancy iKnowHow in 2002. She has worked on strategy for Fulcrum TV, Skillset, CSV Media, RDF Media and Women in Film & Television, and has produced events and workshops for the UK Film Council, Skillset and Pact. She teaches at Masters level on distributed leadership and creative entrepreneurship, most recently at Kings College London and Cass Business School. She is a Fellow of the RSA and a founder member of London’s club for creative entrepreneurs, The Hospital.

Nathan Guerra - Director of Innovation, AMV BBDO

With a degree in theatre and nowhere else to turn, Nathan started his
career with an positively unavoidable trip on the .com start-up train at
Rivals.com in Seattle.  Moving across the Atlantic right before the
bubble burst, he found himself falling into advertising first at Craik
Jones Digital and then two years later Chemistry Communications.

Nathan joined AMV BBDO just over two years ago as a Digital Planner and
has since worked across a dizzying number of accounts including, Pepsico,
Sainsbury's, Mars, Heinz and Starbucks and has recently been promoted to
Director of Innovation.

 Simon Grice - Founder - ideas.org, co-Founder - sociable* MODERATOR

 
Additional information: www.mashupevent.com/event/open-social-8th-july-69pm-london