created
a mini site to reinforce and enhance the existing
brand identity of a new product
2.
created
a self contatined e-commerce site which opened a
new revenue stream for Noodoll
3.
created an administration facility to allow simple
updating of the e-commerce site
4.
implemented search engine optimisation and positioning techniques
which place ova at the top of the major search engines*
*(in development)
About Noodoll
Noodoll is a character made of noodles living in noodletown
(more details about Noodoll and his exploits can be found at
www.noodoll.com).
Noodoll is also a range of clothing, bags and fashion accessories
- featuring Noodoll and his friends - currently available at
retail outlets in the UK or online via the www.noodoll.co.uk
web site.
The Requirement
Noodoll needed a mini site - to act as online brochure which
matched the branding and corporate identity of their offline
materials.
They also required an online shop which could collect credit
card details securely - to be processed via Paypal and WorldPay.
The site also had to have the ability to be updated easily by
non-techincal staff in house; generate reports and statistics
of monthly sales; allow a system for discount codes (which colud
be printed in the media and magazines).
The Solution - what Brightlemon did for Noodoll
e-commerce
Using a combination of open source and bespoke software - which
reduced overall project time and hence kept costs down for the
client - Brightlemon built a complete e-commerce solution.
The shop has its own administration area enabling every aspect
of the site to be updated by the client.
Web site design
The design was created to be consistent with the original print
and offline media produced previously by a third party agency.
Web site marketing
The Noodoll.co.uk web site is in the process of being optimised
for the major search engines.
noodoll.co.uk)
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