Viacom is a leading global entertainment content company, engaging diverse audiences everywhere through television, motion pictures and a wide range of digital media.

After a highly competitive pitch, Viacom tasked BrightLemon with creating a centralised press area on their site to act as a one-stop-shop for any journalist enquiries relating to Viacom's flagship UK television networks. 

The site features news relating to celebrities, artists and productions that feature on their three flagship UK television channels MTV, Comedy Central and Nickelodeon.

BrightLemon created a mini site for each television network. Each mini site is branded according to the channel's distinctive guidelines and then link back to the Viacom site. 

The press sites have been meticulously designed to take in to consideration the journey and requirements of users who view content as well as the users who will be contributing it.

Key Features

User Experience based design The planning phase is an important feature of BrightLemon project design and build, making sure we understand user-types and user-behaviours as they navigate and experience the various features of the site. We worked closely with the Viacom team which enabled us to generate clear user-journeys which feed directly into the design process.  Using post-it and annotated wireframes as planning tools we take in to consideration all the possible navigation and user experience feature that will enable all types of users to have a fast, easy and productive journey through the site