Viacom is a leading global entertainment content company, engaging diverse audiences everywhere through television, motion pictures and a wide range of digital media.
After a highly competitive pitch, Viacom tasked BrightLemon with creating a centralised press area on their site to act as a one-stop-shop for any journalist enquiries relating to Viacom's flagship UK television networks.
The site features news relating to celebrities, artists and productions that feature on their three flagship UK television channels MTV, Comedy Central and Nickelodeon.
BrightLemon created a mini site for each television network. Each mini site is branded according to the channel's distinctive guidelines and then link back to the Viacom site.
The press sites have been meticulously designed to take in to consideration the journey and requirements of users who view content as well as the users who will be contributing it.
User Experience based design
The planning phase is an important feature of BrightLemon project design and build, making sure we understand user-types and user-behaviours as they navigate and experience the various features of the site.
We worked closely with the Viacom team which enabled us to generate clear user-journeys which feed directly into the design process.
Using post-it and annotated wireframes as planning tools we take in to consideration all the possible navigation and user experience feature that will enable all types of users to have a fast, easy and productive journey through the site
Clever, attentive and highly capable. BrightLemon have proven themselves expertly qualified to deliver our new Press Site. Their attention to detail, in delivering a solution that met the needs of several distinct brands within Viacom International Media Networks – Nickelodeon, MTV and Comedy Central – whilst producing a robust platform that meets the needs of the journalist communities, has been remarkable.
This, coupled with their speedy and efficient pace, makes BrightLemon a worthwhile partner for complex web solutions, and we're happy to recommend them.
About Viacom UK
As a leading global entertainment content company, Viacom proudly deliver it across the globe through television, motion pictures and a wide range of digital media.
Media Networks includes favorites like BET, MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, Centric, CMT, Spike, TV Land, Logo and more than 160 networks around the world.
Fuelled by world-class brands, Viacom serves an ever-growing population of kids, tweens, teens and adults who want their favourite media and entertainment, 24/7.