Amnesty International
Amnesty International
Amnesty International Twitter Feed
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Don't miss our webinar TONIGHT on #womens & #LGBT rights w/ @CristinaMFinch @AmnestyWomenRts @AIUSALGBT t.co/UR0rEPMWe4
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#Florida's Governor should veto a bill designed to speed up executions t.co/ODyaNoGm0L #deathpenalty
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Photos from 100 Days of #Guantanamo hunger strike action at the @whitehouse t.co/oQOmb4L3sm via @witnesstorture
Amnesty International wanted their central online area to encourage users to get involved in causes and stay active within the Amnesty International community.
Amnesty.org contacted BrightLemon seeking a solution to improve user interaction and engagement. To achieve this goal, the solution needed to promote a call to action and inspire others to make a difference.
The community now motivates users by displaying “actions” throughout the site so that users can see a metric of how much has been achieved by the community since the launch.
In the three months since launch, the number of actions doubled and the community has reached over 122,000 actions.
Key Features
Appeals for actionBeing the main addition to Amnesty International’s new Activism Centre,‘actions’ enable the user to appeal in favour of a particular article which promotes human rights. Populated with online petitions, articles and campaigns, The Activism Centre is a hub of Amnesty’s online communication, voicing the concerns of large political issues. A button at the bottom of each article allows the users to take action. |
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Total Actions TakenUsers can see how many actions have been taken, a count of how many users have filed for appeal on an issue is visible on The Activism Centre page. All articles have an individual count for how many actions have been taken. |
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Statistics
Testimonials
The first stage of Phase One rolled-out in April and initial results have been extremely encouraging. The original Take Action facility on Amnesty.org presented users with needless barriers-to-entry, resulting in only 50,000 actions being taken in just under two and a half years.
In the two months since launch, the number of actions has nearly doubled, reaching 96,000 actions at the time of writing, a rise of approximately 1200% compared to actions taken prior to redevelopment.
About Amnesty International
Amnesty International is a global movement of more than 3 million supporters, members and activists in over 150 countries. They work with and for each other to defend human rights. The charity exists based on the belief that human rights abuses anywhere are the concern of people everywhere.
Until every person can enjoy all of their rights, Amnesty will continue to campaign until everyone can live in dignity, every person’s voice can be heard and no one is tortured or executed.
Amnesty members are the cornerstone of these efforts. They take up human rights issues through letter-writing, online and offline campaigning, demonstrations, vigils and direct lobbying of those with power and influence.
