Digital communities within the commercial sector have grown rapidly, with many companies adopting and piloting their own recently. We will highlight the key ingredients for creating a successful online community and the challenges faced when designing social platforms.
Date: Monday, 13th February, 6:00pm – 9:00pm (registration 6:00pm - 6:30pm)
Venue: Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ
As a part of Social Media Week, Corporate Digital Communities, do they work? will cover topics such as:
- how to grow a loyal user base of 100,000+
- correctly understanding the metrics of success
- the do's and don'ts of community management
- how to increase ROI within your community
- key techniques when planning for an online community
- how are online communities positioned in the market
- the future of online communites
- technical aspects on community development
- internal online communities (intranets)
Who should attend?
Marketing, technical and PR professionals that either manage an online community or are thinking about building one
Who is presenting?
Leon Tong: Everything you wanted to know about social psychology but were afraid to ask
This presentation will discuss the popularity of Social Networks in comparison to philosophical theories such as The Human Genome Map, The Long Tail, Social Comparison and Maslow’s Hierarchy of Needs.
Stuart Hall: Applying lean start-up principles and practice to building corporate communities
Taking inspiration from current lean start-up ideas and practice I'll take a look at how they could be profitably applied to building corporate communities, reducing cost and improving the chances of success.
Graeme Mackay: Engaging employees in online communities
This presentation will share Fujitsu’s experience of building internal online communities, based on a social platform, as a means of encouraging greater employee engagement, participation and knowledge sharing.
Bertie Bosrédon: Implementing a cross organisation social media strategy and getting results
Bertie will offer practical tips and concrete examples to demonstrate how you can raise awareness of your brand following a recent social media strategy developed for Breast Cancer Care.
6pm - 7:00pm: Drinks and Networking
7:00pm - 8:15pm: Presentations and Q&A
8:15pm - 9:00pm: Further drinks & Networking
In 2010 The Forrester Wave published a report that showed 24% of companies with £300 million in revenue are currently implementing a program using a community platform. This can be mirrored by the widespread growth of community development which saw the likes of Nike, MTV, Heineken, Collins and Virgin Racing create an online community with effective results. Other success stories include the Barack Obama community which benefited his presidential campaign and the massively popular My Starbucks Idea.
However, it has also been suggested that particular communities have proven ineffective in some cases, with certain organisations falling at the same hurdles. Inexperienced community managers, bad metrics of success and poor project planning are the usual suspects when reviewing unpopular communities.
BrightLemon build large social networks that grow and connect communities of like-minded people. Our networks represent 1.25 million users in over 18 countries and have been featured in the finals of the BIMA and BETT awards and by MySQL.com and Mashable.com.
Organisers & Sponsors
Thanks to Cass University for providing the venue - Cass Business School, 106 Bunhill Row, London, EC1Y 8TZ