BrightLemon director Leon Tong led a workshop at the recent Digital Shoreditch event and demonstrated how the popularity of digital communities can be explained by 2000 years of academic and philosophical thought…  not only that – his talk sold out!

The presentation encouraged companies, agencies and brands to use online communities to build their user base organically by applying the teachings of classic psychologists and philosophers who studied community interaction. Leon explained that understanding user interests and drawing on the similarities and connections with users are the foundations of any community, whether offline or online. This presentation can be viewed here.

The “0 to 100,000 users in 30 minutes workshop” was hugely popular and oversubscribed by three times it's capacity. The participants, keen to hear more about Leon’s approach to community building, took part in an interactive workshop that gave them practical insights into the processes BrightLemon use when meeting new clients to identify their community needs and members.Participants were also provided a client pack which is used by BrightLemon to establish the foundations of a client's community.

Digital Shoreditch attracted representatives from some of the world’s biggest brands and demonstrated the East London tech community’s commitment to leading innovation. 

Ahmed Salim, Senior Account Manager at TWBA tweeted “@brightlemon applying social principles to your digital presence outside "social media". Interesting distinction #ds12”

For more information on the BrightLemon approach to online community building, please get in touch at: info@brightlemon.com

Links:

http://digitalshoreditch.com/

http://www.brightlemon.com/blog/social-giants-popularity-social-networks...

http://www.slideshare.net/brightlemon/aristotle-to-facebook-the-populari...

http://brightlemon.com/blog/digital_shoreditch_session